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If, like me, you find yourself placing late-night orders for overpriced, frilly blouses thanks to Instagram, you, too have fallen victim to a modern-day phenomenon. It seems like almost every day I stumble upon another top I absolutely "need" due to Instagram and its algorithm that seems to have tapped into my weakness for a good puffy sleeve or vintage-inspired crop-top. We're calling the big boom of millennial-leaning aesthetic tops the era of the "Instagram blouse." They're the pretty, not all-that-practical, indie-brand-made blouses that are just too photogenic (and made in limited quantities to boot) to resist placing an order for one immediately. You've seen them popularised by cool-girl influencers who could look good in a literal paper bag (please don't challenge us on that though, Vetements). And they're really hurting my bank account.
Even a few of the Instagram-based vintage shops I've followed for months are now creating their own must-have statement blouses. And once they start advertising that they're made by a cute mother-daughter duo, I'm a goner. Naturally it's resulted in a closet filled with so many voluminous, airy cotton tops that I can hardly get myself to wear anything else. The sole comfort, though, comes from knowing I'm not alone. Many of these hard-to-resist buys are becoming the most popular Instagram-worthy trend of the summer, selling out with each and every restock.
If you haven't already fallen into the world of Instagram blouse shops yourself, click ahead. Warning: I'm not liable if you get sucked in and end up with 10 of them in your own closet.
If you have any idea how I'm supposed to resist this perfectly pearly pink, let me know.
Considering this can also be worn multiple ways, and is made in France, it's a done deal.
So sheer. Much need.
Inconvenient for eating or washing your hands, convenient for pretty outfit photos.
Never met a wrap-top I didn't like.
Taking cropped to new heights.
Give me all the ruffles, please.
Tight bodice, huge sleeves: My kind of blouse.
A back detail will never let you down.
This one is shiny in the best way, sans sequins or sparkles.
My summer uniform, basically.
Dôen always does boho right.
Here for the plunge.
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