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If You're Sick Of Summer Pastels, This Trend Is For You

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For the past few seasons, our wardrobes have been awash with colour. Standout paintbox brights – think tomato red, fuchsia, cobalt and Gen Z yellow – fought it out to become our favourite hue. Shades sweet enough for an ice-cream parlour – Parma Violet purple, millennial pink, duck egg blue and mint choc-chip green – ushered in summer. But what if you're not a magpie for colour, or just a little sick of all those saccharine pastels and bold-as-brass brights?

Good news comes in the wave of neutrals seen in stores and on the backs of influencers and editors alike. Sure, 'neutral' may be the antithesis of exciting but for Coco Chan, head of women's ready-to-wear and accessories at Stylebop, the popularity of earthy tones lies in sustainability. "I think the sharp rise in demand for brands that possess ethical and sustainable attributes has also brought about a call for natural fabrics in natural colourways." This is certainly evident in the Tencel and linen pieces we've been buying – loose, breathable fabrics suit these heat-reflecting shades and make for a pitch-perfect heatwave get-up.

While temperatures stay this high, we can’t imagine reaching for knitwear or a coat ever again, but you'll find a slew of contemporary cuts and characterful shades that look great right now, but will see you through to autumn, too. "There is a richness and depth to these shades as well as a certain raw, natural quality," Hazel Catterall, head of womenswear at Harvey Nichols tells Refinery29. "Earthy tones are so wearable for those cold winter days, so I think it’s the perfect colour palette for next season." Coco agrees: "I think we often gravitate towards a certain level of practicality after a period of more frivolous summer purchases," she says. "Opting for earthy tones is a way of heading back to base level from which we can start to consider our autumn wardrobe requirements."

So which brands should we look to for the trend? Rhode Resort has some safari-esque khaki shorts that make summer in the city a breeze, there's a plethora of terracotta jumpsuits at Mango, and Mara Hoffman’s sand beach dress just needs sandals and a basket bag for an on-point holiday look.

AW18’s catwalks had plenty to offer, Hazel says. "We saw an amazing brown-toned shearling jacket at Acne and long faux fur 'teddy' statement coats at Helmut Lang and Sies Marjan." For Coco, king of the summer Instagram post, Jacquemus, shouldn’t be overlooked: "Jacquemus may well have built a reputation for slinky dresses, but we shouldn’t overlook his talent for knitwear, natural fibres and beautifully earthy colour palettes. This is particularly evident in his AW18 collection, which is full of terracotta, stone and moss shades."

With all manner of pieces out there, from boiler suits to sundresses, add some solid khaki, creamy camel and palate-cleansing sand to your wardrobe now – you'll be reaping the rewards in a few months' time. Click through to see how our favourite street stylers are wearing neutrals.

Khaki

From Valentino's boxy jackets to Tibi's silky jumpsuit, khaki was everywhere at SS18. While camo print is still a classic, we're updating our summer wardrobe with lightweight fabrics and tailored pieces for the 9-5.

Photo by Melodie Jeng/Getty Images

Rhode Resort Natty Silk-Canvas Shorts, £275, available at Net-A-Porter

Mango Fitted Jersey Dress, £19.99, available at Mango

Topshop Khaki Denim Paper Bag Shorts, £32, available at Topshop

Rhode Resort Devi Cotton Dress, £356, available at Matches Fashion

H&M Asymmetric Skirt, £19.99, available at H&M

Burberry Slindon Nylon Hooded Parka, £650, available at Matches Fashion

Camel

Joseph's leather trench was an instant hit, as was Stella McCartney's asymmetric cut-out dress. Use camel as a black or white alternative and pair with bright orange and red, or go head-to-toe for a bolder look.

Photo by Edward Berthelot/Getty Images

MM6 Maison Margiela Utility-Pocket Cotton Chino Trousers, £345, available at Matches Fashion

Mango Textured Knit Jumpsuit, £35.99, available at Mango

Zara Trousers With Contrasting Turn-Up Hem, £39.99, available at Zara

Joseph Riska Wool-Blend Trousers, £295, available at Matches Fashion

Terracotta

Searches on Pinterest are up 90% for this sunset shade, and with good reason – it has infiltrated everything from interiors to fashion. Pair with white denim and gold hoops for a summer Sunday look.

Photo by Edward Berthelot/Getty Images

Mango Button Linen Skirt, £35.99, available at Mango

UO Suddenly Spring Red Linen Ruffle Tie Dress, £49, available at Urban Outfitters

UO Tabby Linen Red Playsuit, £25, available at Urban Outfitters

COS Belted High-Waist Trousers, £69, available at COS

Ulla Johnson Julie Tie-Neck Cotton-Poplin Blouse, £250, available at Net-A-Porter

Simon Miller Cyrene Cotton-Blend Flared Pants, £240, available at Net-A-Porter

Sand

This shade looks fantastic on every skin tone, and is a great bedfellow of khaki. Tiffany Hsu keeps cool in a belted boiler suit, and we've got our eye on Topshop's peg leg trousers – just add Birkenstocks.

Photo by Christian Vierig/Getty Images

Whistles Ally Tie Shoulder Jumpsuit, £85, available at Whistles

Mara Hoffman Mei Lace-Up Dress, £425, available at Matches Fashion

Uterqüe Shirt-Style Jumpsuit, £150, available at Uterqüe

Topshop Delmonte Peg Trousers by Boutique, £69, available at Topshop

Arket Expedition Jacket, £79, available at Arket

Whistles Button Linen Pencil Skirt, £119, available at Whistles

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