H&M continues to turn out collaborations with some of our favourite designers and brands, from Erdem’s sumptuous florals and lace-laden capsule to Dutch label Love Stories' I'd-rather-stay-in-bed PJs and lingerie. The latest collection to get us excited is created with Morris & Co, the quintessentially British interiors brand founded in 1861 by William Morris.
Even if you’re not familiar with the textile designer, you’ll most certainly recognise his prints, which placed him at the epicentre of the Arts and Crafts movement of the late 19th century – think decorative, folk-inspired florals in soft hues and repeated patterns.
The collaboration couldn’t have come at a more relevant time: dreamy florals have been riding high on the catwalk – and in our wardrobes – for several seasons now, the sedate simplicity of normcore making way for the maximalism of print.
So what can we expect from the collection? Sourced from the vast archive of Morris & Co, some of the designer’s most iconic prints have been used for romantic dresses, prim and proper silk scarves, and pussy bow blouses. Click through to see how we’re styling our favourite pieces from the collaboration.
Morris & Co x H&M is available from today, in store and online
This pussy bow blouse is screaming for some '70s touches. Enter M.i.h's true blue denim, a product of the brand's collaboration with Bay Garnett. Mango's geometric bag gives your staple black carryall a refresh, while Gucci's GG belt and Zara's heeled boots tie the look together.
Morris & Co x H&M Patterned Blouse With Ties, £8.99, available at H&M
M.i.h Jeans x Bay Garnett High-Rise Wide-Leg Jeans, £275, available at Net-A-Porter
Mango Geometric Mini Bag, £39.99, available at Mango
Gucci Leather GG Belt, £270, available at Farfetch
Zara High Heel Stretch Leather Ankle Boots, £79.99, available at Zara
Silk scarves bring endless options to our wardrobe, but we're jazzing up our nine-to-five get-up with this forest green one. A loose white shirt gets an update thanks to these Arket exposed-stitch trousers. Add sleek accessories in the form of a black backpack and wooden-heeled mules, then tie the scarf around your wrist, neck or bag strap.
Morris & Co x H&M Silk Scarf, £19.99, available at H&M
Arket Fluid Workwear Trousers, £79, available at Arket
H&M Cotton Shirt, £17.99, available at H&M
LOQ Carmen Leather Mules, £285, available at Net-A-Porter
Charles & Keith Two-Way Backpack, £59, available at Charles & Keith
We're clashing our prints for party season, and this sweet pouch bag teamed with a Vampire's Wife lilac floral dress will do nicely – just look at those fluted sleeves! Add extra old-school glamour with a pair of suede-effect kitten heels from ASOS.
Morris & Co x H&M Satin Pouch £19.99, available at H&M
The Vampire's Wife Festival Floral-Jacquard Ruffle-Trimmed Dress, £1,355, available at Matches Fashion
ASOS Design Sherry Bow Kitten Heels, £30, available at ASOS
If you haven't already added a corduroy blazer to your autumn wish list, do so now. There are plenty of hues to choose from, but this mustard number from Topshop is our favourite. Bringing out the shade in the dress, add Miista's matching shoes, and a croc-effect bucket bag for good measure.
Morris & Co x H&M Patterned Maxi Dress, £34.99, available at H&M
Miista Bernadette Mimosa Croc Leather Mid-Heels, £190, available at Miista
Topshop Corduroy Double Breasted Blazer, £65, available at Topshop
Mango Croc-Effect Tote Bag, £35.99, available at Mango
Silk scarves were all over the SS19 catwalks, from Alexachung to Burberry. This chintzy number would look dreamy tied around the neck and peeping out of this Pepto-Bismol pink Ganni boiler suit. Add neutral accessories – Finery's dove grey boots and Chloé's matching bag will do nicely – and voilà!
Ganni Denim Jumpsuit, £370, available at Net-A-Porter
Finery Bolan Grey Leather Ankle Boots, £149, available at Finery
Chloé Marcie Mini Leather Cross-Body Bag, £575, available at Matches Fashion
Brown is this season's most unexpected shade; you'd expect it to be unflattering but it's surprisingly wearable and will pair seamlessly with most items in your wardrobe. This pleated skirt will be worn with a high-shine halter come party season but for now, we're wearing with an & Other Stories knit, suede boots from Topshop, and a berry red Uterqüe bag.
Morris & Co x H&M Pleated Skirt, £34.99, available at H&M
& Other Stories Wool Blend Chunky Knit Sweater, £79, available at & Other Stories
Topshop Maxwell Suede Ankle Boots, £85, available at Topshop
Uterqüe Bucket Bag with Gussets, £130, available at Uterqüe
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