The Danes may have overtaken the French as the effortlessly stylish women we want to be, but Jeanne Damas is keeping the Parisian girl flame alive with her heavenly brand Rouje. The label's SS19 collection has just dropped and though we may be stuck in grey old London, we're dreaming of long, balmy evenings and sundowners on deck.
The campaign imagery has enough inspiration to keep us going until our first holiday of the year. Alongside the pastel hues, ditsy prints and hyper-feminine cuts we've come to expect from the brand, there are newer styles too: woven bags, sorbet knits and silk slips, making the perfect spring-to-summer wardrobe.
"Rouje is a brand for girls who apply lipstick with their fingers, who ride up their skirt to let the sun kiss their legs, and who eat French fries and drink red wine," Jeanne says of the label. Count us in.
Click through to shop Rouje's SS19 campaign.
Blue and tan are a match made in heaven, and this button-down blouse will fast become a staple in our wardrobe.
Rouje Pigalle Jeans, $111.7, available at Rouje
Rouje Dalida Blouse, $111.7, available at Rouje
Rouje Adella Heels, $159.05, available at RoujeImage: Courtesy of Rouje
Rouje's Gabin dress is a constant sellout, so meet its sister, Paloma. We'll take one in every colour.
Rouje Paloma Dress, $150.45, available at Rouje
Rouje Abel Basket, $98.87, available at Rouje
Rouje Adella Heels, $159.05, available at Rouje
Cardigans are big news this season. What better way to cover up when the sun goes down than with this lilac number?
Rouje Lino Cardigan, $137.61, available at Rouje
Rouje Linette Dress, $159.15, available at Rouje
Top-to-toe tonal dressing is a failsafe; for spring, choose sherbet lemon.
Rouje Linette Dress, $159.15, available at Rouje
Rouje Nono Bolero, $129.03, available at Rouje
Rouje Arthur Bag, $129.03, available at Rouje
Flared denim + floral blouse + woven sandals = your favourite spring get-up.
Rouje Mimi Blouse, $111.85, available at Rouje
Rouje Swan Jeans, $111.85, available at Rouje
Micro bags aren't going anywhere fast, and this tan piece is perfect with true blue jeans and a crochet top.
Rouje Megan Blouse, $120.48, available at Rouje
Rouje Bastille Jeans, $111.9, available at Rouje
Rouje Kate Bag, $245.32, available at Rouje
We'll be donning double denim in ecru and white this season. Just be careful not to spill that ice cream...
Rouje Claude Safari Jacket, $146.33, available at Rouje
Rouje Bastille Jeans, $111.96, available at Rouje
Floral dresses and silk skirts on a ferry across the Channel anyone?
Rouje Gabinette Dress, $142.12, available at Rouje
Rouje Juno Sandals, $167.96, available at Rouje
Rouje Carrie Skirt, $116.27, available at Rouje
A ditsy floral cami dress is your one-stop shop for spring evenings. Just add gold hoops, and voilà!
Rouje Monica Dress, $137.63, available at RoujeImage: Courtesy of Rouje
Combine the glamour of a silk slip with the cosiness of a knit and you've got French girl style down pat.
Rouje Lucas Cardigan, $150.5, available at Rouje
More pastel hues for spring, please. This Parma Violet number is super sweet.
Rouje Camille Blouse, $111.8, available at Rouje
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