Some of us love the idea of a big, extravagant wedding – a castle in the countryside, a destination soirée on a tropical island or a huge banquet with family and friends. As we enter the wonderful world of adulting however, these grand ambitions are often tempered by money matters. But even if the dress is a big focus, it doesn't have to be one of the most expensive parts. After all, you'll probably want to save some cash for the honeymoon.
For the bride who would rather invest in the party, the afterparty or the big holiday after the big day, we've researched seven shops that might have the perfect dress without the enormous price tag...
For the bride who... loves a minimal, timeless silhouette with a bit of sexy.
What's on offer? Reformation prides itself on sustainability as well as minimal, '90s-inspired designs. The LA-based brand's bridal collection offers casual satin slip gowns, V-cut and low back numbers plus Bardot cut dresses.
What's the price range? £180-£400
Reformation Giotto Dress, $400, available at The Reformation
For the bride who... is going for a relaxed, bohemian vibe.
What's on offer? Sézane doesn't have a dedicated bridal section, but with a quick search of "white dress" we found some beautiful, modern lacy gowns that perfectly suit a destination wedding.
What's the price range? £130-£350
Sézane Agnès Dress, $345, available at Sézane
For the bride who... is spending her money on the honeymoon.
What's on offer? More affordable gowns ranging from simple white satin pieces to dresses with embellishment, fringe and lace.
What's the price range? £75-£378
ASOS EDITION Embellished Cape Wedding Dress, $180, available at ASOS
For the bride who... is looking for a simple dress with a vintage vibe.
What's on offer?Ghost is known for loose, slinky satin gowns with lots of movement. You won't find lace or embellishment with their bridal offering but if you're going for a vintage aesthetic then this is a great spot.
What's the price range? £225-£695
Ghost Sylvia Dress, $225, available at Ghost
For the bride who... wants something contemporary with a twist.
What's on offer? Whistles' bridal collection has a great range of options, from lace co-ord gowns to Grecian-inspired one-shoulder dresses and smart white suits. They have some beautiful options for bridesmaids as well.
What's the price range? £229-£699
Whistles Annie Wedding Blazer, $299, available at Whistles
Whistles Annie Wedding Trouser, $229, available at Whistles
For the bride who... is not a regular bride, she's a fashion bride.
What's on offer? Self-Portrait has an eclectic, offbeat approach to bridal. You'll find tons of asymmetric, almost avant-garde pieces. We especially love their design aesthetic of "reimagined vintage" – gowns that look like your nan's closet from the future.
What's the price range? £260-£750
Self Portrait Lace Panel Midi Dress, $360, available at Self Portrait
For the bride who... loves a sweeping, romantic aesthetic.
What's on offer? Lace, empire-waist gowns with a sweet, bohemian feel. Pair with dreamy flowers and sandals.
What's the price range? £170-£295
French Connection Cari Sparkle Maxi Wedding Dress, $250, available at French Connection
Like what you see? How about some more R29 goodness, right here?
Ganni Just Launched The Perfect Spring-Ready Capsule Collection
Shine Bright Like A Diamanté: Our Favourite New Season Pieces